Expertise in secure and scalable banking-as-a-service platforms enables this ASX-listed fintech to empower customers and their end-users. Through innovative payment and card issuing solutions, the company helps deliver seamless digital banking experiences throughout Australia.
Outsourced led a complete cross-platform UI/UX redesign aimed at improving the experience for the client’s staff and end-users. Read on to find out what made the partnership a ‘game changer’.
Location: Australia
Industry: Fintech
Outsourced Staff: Frontend & Backend Developers, Other Role
The challenge
For this fintech, delivering an amazing user experience was integral to its customer promise. However, several critical issues impacted both their technical infrastructure and user experience.
Deprecation of numerous API packages with multiple codependencies in the JDK (Java Development Kit) caused significant technical debt. Local customer engineers struggled to maintain and upgrade the software. And customers expressed frustration over the clunky, frustrating interface and user experience that resulted, hurting the company’s reputation.
A solution had to be found. The goal was to improve overall system efficiency and design within six months, and restore customer satisfaction. But employing the services of a local agency wasn’t feasible due to time and cost constraints.
The solution
A complex UI/UX upgrade of this scale not only required systematic improvements, it called for an expert team. Fortunately, Outsourced’s developers fit the bill — skilled, affordable and deadline-oriented.
First, Outsourced developers mitigated the technical debt, beginning with the deprecated Splash APl. It was updated with suitable replacements ensuring system stability. The JDK was updated, too, which meant customer engineers would no longer be burdened by inefficiencies. And by refactoring the tightly coupled code in the Web CRM, the whole system became easier for staff to maintain.
Next, the frontend needed improvement. The UI flow underwent a user-friendly redesign, which would improve customer satisfaction — one of the key project goals. Changes weren’t made in a vacuum, though. Outsourced’s business analysts collaborated closely with the fintech’s inhouse designers to deliver an exceptional user experience. To ensure success, Outsourced developers conducted rigorous QA testing, checking the mobile-first design on over 30 device types.
The project impact was significant. The team’s UI/UX upgrade delivered a more intuitive and streamlined experience that lifted engagement and reduced bounce rates, without overextending resources. Future tech debt has been prevented and the system is as stable as ever.
More broadly, the company could focus more on strategic initiatives and core business functions, rather than being bogged down by technical execution. With access to Outsourced’s flexible staffing model, this fintech can adjust headcount as needed, optimising costs while maintaining high-quality delivery.
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