Job Description
We are looking for an energetic, impact-focused
Demand Generation Specialist to join our high-performing team during a period of strong growth and opportunity. The company is a specialist demand generation agency partnering with
technology businesses to design and deliver campaigns that drive measurable pipeline outcomes.
This role is responsible for leading and executing
integrated demand generation programs across a variety of clients and campaigns, delivering measurable pipeline impact, generating high-quality leads, and supporting revenue acceleration for our customers.
You will play a key role in shaping go-to-market activity, collaborating with internal specialists and client stakeholders (including sales, product and leadership teams) to bring campaigns to life and ensure they land with the right audience at the right time. The ideal candidate will bring hands-on experience across demand and lead generation within the
IT Services / technology industry — with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
The Demand Generation Manager will be a key contributor to the success of our demand generation engine, helping translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.
KEY RESPONSIBILITIES - Develop and execute demand generation strategies that support client growth objectives, increase market visibility, and generate a consistent pipeline of qualified leads.
- Lead the end-to-end delivery of multi-channel campaigns — including ABM, events, thought leadership and digital — focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders across company's platform and client teams (including Sales, Channel and Product) to build campaigns aligned to shared business objectives and priorities.
- Actively participate in campaign kick-off meetings and go-to-market planning with clients, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with client Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.
POSITION'S SPECIFICATIONS Qualifications - Degree level or higher, Marketing, Comms or Business
Experience - 3-5 years of experience in similar marketing or demand generation roles within a technology company or agency environment.
- Experience building and driving campaigns end-to-end from concept to execution.
- Strong commercial acumen.
- Experience in customer engagement, retention and/or lifecycle management roles.
- Experience in targeted sales
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Experience with NPS program is desirable.
- Product marketing experience.
Capabilities - Communication: Excellent verbal and written communication skills
- Innovation: Resourceful with ability to think outside the box
- Independence: Highly motivated, able to work independently with minimal supervision
- Team Player: Strong collaborator, able to influence and manage across multiple stakeholders
- Problem Solving: Self-starter
