Digital Marketing Specialist (Mid Level)

Job Description

Company Overview: 
Outsourced is a leading ISO certified global offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals. 

Position Title:  Digital Marketing Specialist (Mid Level)
Work Arrangement: HYBRID (10x onsite/mos)
Schedule: Mondays - Fridays/ 40hrs per week

Role Overview
We are seeking a highly technical, detail-oriented Digital Marketing Operations Specialist to work directly with the Head of Marketing to execute, manage, optimize, and maintain all digital marketing systems, campaigns, and tracking infrastructure. This is an execution and optimization role responsible for the technical implementation and ongoing management of paid media campaigns, analytics tracking, CRM workflows, and digital event infrastructure.

Core Responsibility of the Role
Turn marketing strategy and content into live, optimized, and measurable digital campaigns across required platforms.

Key Responsibilities

1. Paid Media Campaign Management
Full ownership of setup, optimization, and reporting for:

• Google Ads (Search, Display, YouTube)
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Reddit Ads

Responsibilities include:

• Campaign builds and configuration
• Conversion tracking setup and validation
• Audience creation and testing
• Budget optimization and pacing
• A/B testing of creative and targeting
• Ongoing performance optimization
• Monthly performance reporting

2. Analytics, Tracking & Tag Management
Ownership of:

• Google Tag Manager
• GA4 event tracking and configuration
• Conversion tracking across all ad platforms
• Troubleshooting tracking issues and discrepancies
• Building dashboards and reports
• Ensuring every campaign and page is measurable

You will be expected to be comfortable debugging GTM and GA4 setups.

3. HubSpot CRM & Campaign Plumbing

• Building landing pages and forms
• Connecting campaigns to CRM tracking
• Workflow setup for campaign attribution
• Managing contact segmentation and tagging
• Ensuring proper attribution from ads → landing page → CRM

4. Webinar & Virtual Event Setup
For webinars and online events, you will:

• Set up registration pages
• Connect forms to CRM
• Build reminder email sequences
• Set up streaming/broadcast platform
• Manage attendee tracking and follow-up workflows

Required Skills & Experience

• Google Ads (essential)
• LinkedIn Ads (essential)
• Meta Ads (essential)
• Google Tag Manager (essential)
• GA4 (essential)
• Technical SEO (essential)
• HubSpot (essential)
• SEMRush or similar SEO tools
• Landing page builders
• Webinar platform experience

Candidate Profile

This role suits someone who:

• Loves systems, tools, and optimization
• Is extremely detail-oriented
• Enjoys improving performance through testing
• Is proactive in finding issues and fixing them
• Can work independently without constant direction
• Is comfortable being given outcomes rather than step-by-step instructions
• Understands conversion tracking deeply

This is a marketing operations and performance execution role.

What we Offer 

• Health Insurance
• Professional Development: You'll have access to a monthly upskill allowance for continued education and certifications to support your career growth.
• Leave with Pay
• Flexible Work Hours or Remote Work Opportunities – Depending on the role and project.