Job Description
Company Overview:
Outsourced is a leading ISO certified global offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies from Philippines, India, Colombia, Argentina, Vietnam and Malaysia. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.
Role Purpose and Overview:
The Marketing Automation Specialist is responsible for supporting and scaling CRM campaign delivery and automation capabilities. This role focuses on building, testing, deploying, and optimising multi-channel lifecycle campaigns across email, push, in-app, and web channels using Braze (or similar platforms).You will play a key role in creating personalised and dynamic customer experiences through effective segmentation, Liquid scripting, and technical campaign execution, translating approved lifecycle briefs and campaign requirements into high-quality customer journeys. This is an execution-focused role suited to someone with strong platform expertise who enjoys building sophisticated automated journeys, improving campaign performance, and ensuring campaigns are technically robust, well-governed, error-free, and delivered on time.
Key Responsibilities:
- Campaign & Automation: Build, test and launch multi-channel campaigns and automated customer journeys using platforms such as Braze, while keeping campaigns on schedule.
- Segmentation & Personalisation: Create targeted audiences and personalised content using customer data, segmentation rules and Braze Liquid.
- Technical Execution & QA: Build and maintain responsive email/in-app templates using HTML/CSS, troubleshoot technical issues, and ensure campaigns work correctly across devices and channels.
- Performance & Optimisation: Monitor campaign performance, identify opportunities for improvement, support A/B testing, and make recommendations based on campaign results and QA learnings.
- Cross-functional Collaboration: Work closely with Marketing, Design, Copywriting and Analytics teams to turn campaign briefs into effective, technically feasible executions, while improving automation processes, templates and workflows.
Experience and Skills: - 3-4+ years' experience working with marketing automation platforms (Braze strongly preferred).
- Proven experience building and executing multi-channel lifecycle campaigns and automated customer journeys.
- Strong proficiency in Braze Liquid to create dynamic and personalised experiences using conditional logic, loops, filters and customer attributes.
- Solid HTML and CSS skills for developing responsive email and in-app experiences.
- Working knowledge of JavaScript to support dynamic or interactive campaign experiences.
- Strong QA, troubleshooting and problem-solving skills with a focus on campaign quality and reliability.
- Desirable: Experience with customer data platforms (CDPs), experimentation and optimisation frameworks, basic SQL or data fluency to support segmentation and campaign QA, and an understanding of email deliverability and rendering best practices.
