Paid Social, Meta Specialist

Job Description

The Role:
 
The Paid Social, Meta Specialist will support a portfolio of nonprofit clients by
managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram),
LinkedIn, and Tik Tok. In this role, you'll build and refine ad campaigns, manage accounts with
precision, and deliver performance insights that drive real-world impact. You'll work closely with
account managers and nonprofit partners to align strategy with outcomes, while staying sharp
on platform trends, compliance, and best practices.
 
Key Responsibilities:

● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and
LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership
with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full
utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform
dashboards and Google Analytics.
● Build monthly or quarterly reports and present results to internal teams and/or clients.
● Collaborate with account managers and nonprofit clients to align campaign goals with
mission impact.
● Stay current on platform updates, algorithm changes, and nonprofit advertising best
practices.
 
Minimum Qualifications:

● 5+ years of digital marketing experience in an agency environment, executing within
Meta and LinkedIn ads platforms.
● Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred,
but not required.
● Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
● Strong written and oral communication skills.
● An undeniable passion for digital marketing and the nonprofit space.
● An aptitude for organization and ability to work independently in a remote environment
and manage multiple accounts/projects simultaneously.
● A diverse perspective and a collaborative nature.
● An entrepreneurial and independent spirit.
 
Core Competencies:

● Time Management - Consistently meets deadlines by organizing tasks, managing
priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day
execution.
● Attention to Detail - Delivers polished, error-free work by catching inconsistencies and
ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Written Communication - Writes clearly and professionally, adapting tone and format to
suit internal and client audiences. Avoids ambiguity and ensures messages are easy to
understand.
● Team Collaboration - Works well with others by sharing information, supporting
teammates, and contributing to a positive team dynamic. Builds trust through
dependability and openness.
● Project Management - Plans and executes projects with clear timelines, milestones, and
accountability. Keeps stakeholders informed and ensures deliverables are met.