Senior Marketing Manager
Full Time Employee
Job Summary
We're looking for a Senior Marketing Manager to own and grow our brand across every channel. Job Description
The Role We're looking for a Senior Marketing Manager to own and grow our brand across every channel. This is a hands-on leadership role for someone who can build community, drive brand awareness, run our digital marketing engine, and turn product releases into moments our customers anticipate. You'll be the connective tissue between our products, our story, and the photographers who carry our gear around the world. What You'll Do - Build and nurture an engaged community of photographers and travelers across social, email, and owned channels
- Lead brand awareness initiatives that establish our client's brand as the premium choice in the camera bag category
- Own digital marketing across paid, organic, email/lifecycle, SEO, and content, with clear accountability for growth metrics
- Plan and execute product launch campaigns from teaser through post-launch, coordinating across creative, web, retail, and B2B
- Develop and manage an omnichannel strategy that aligns DTC (Shopify, Amazon) and B2B/retail efforts
- Create and curate compelling visual and written content that reflects the craft of photography and the spirit of travel
- Analyze performance and iterate quickly, balancing brand-building with measurable demand generation
- Collaborate with leadership, channel owners, and external partners and distributors
Digital Advertising A core part of this role is establishing, scaling, and continuously optimizing our paid acquisition across Google and Meta platforms. We expect deep, hands-on expertise here — not just oversight of an agency. - Build and manage Google Ads from the ground up — Search, Shopping/Performance Max, YouTube, and Display — including campaign structure, keyword and audience strategy, feed optimization, and bid management
- Establish and scale paid social on Meta platforms (Facebook and Instagram), including campaign architecture, audience segmentation, retargeting, and creative testing frameworks
- Own the full-funnel paid strategy across both DTC and B2B, from prospecting through retargeting and retention
- Set up and maintain accurate tracking, attribution, and conversion measurement (e.g., Google Analytics, Meta Pixel/Conversions API, server-side tracking)
- Drive ongoing optimization of ROAS, CAC, and blended efficiency through rigorous A/B testing of audiences, creative, and landing pages
- Manage budgets, forecast spend, and report clearly on performance and learnings
AI-Driven Marketing Process We move fast with a lean team, and we use AI to multiply what we can accomplish. We're looking for someone who treats AI as a core part of how modern marketing gets done. - Improve and streamline marketing workflows using AI tools — content creation, campaign briefs, creative iteration, analysis, and reporting
- Use AI-powered design and creative tools such as Claude Design (and similar) to rapidly produce and iterate on marketing assets, mockups, and on-brand creative
- Identify repetitive or manual processes and redesign them to be faster and more scalable with AI assistance
- Stay current on emerging AI marketing capabilities and bring practical, high-impact applications to the team
What You Bring - 6-10 years of marketing experience, including significant time growing an early-stage DTC and B2B brand
- Proven omnichannel marketing expertise spanning paid, organic, lifecycle, and retail/B2B channels
- Experience marketing across Asia, North America, and Europe, with an understanding of how to adapt brand and campaigns to different regions
- Demonstrated, hands-on success establishing and optimizing digital advertising on Google and Meta platforms, with a clear track record of improving ROAS and lowering CAC
- Experience improving marketing processes with AI, including AI-powered design and creative tools such as Claude Design
- A genuine background in photography and travel — the ideal candidate is or was a photographer and understands our customers from the inside
- Strong command of digital marketing tools and analytics, with a track record of driving measurable growth
- Experience building community and brand from the ground up, not just maintaining established programs
- Excellent visual sensibility and storytelling ability
- Self-directed, comfortable owning outcomes in a small, fast-moving team
- Fluent written and spoken English
Why Join Us You'll have real ownership over how a beloved premium brand grows, working alongside a team that shares your passion for photography and the outdoors. If you've ever packed a camera bag for a trip you couldn't wait to take, you already understand what we're building. 
