Job Description
About us Outsourced is a leading ISO-certified offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals
About Our Client
Is a U.S.-based, privately held holding company headquartered in Northern Michigan. The organization owns and operates four distinct businesses across the construction, infrastructure, and manufacturing sectors. Each operating company is led by a General Manager and supported by a team of skilled tradespeople and operational staff. The parent company is owner- operated and in an active phase of professional infrastructure development — investing in the systems, talent, and processes that will support continued portfolio growth.
POSITION OVERVIEWThe Marketing Manager is a hands-on, individual contributor role responsible for building and executing the full marketing function across the company and all four operating companies. This is a ground-floor opportunity for someone who thrives on ownership — you will develop strategy, create
content, manage digital channels, drive lead generation, and report on results, all while maintaining consistent brand standards across a multi-entity portfolio.
You will report directly to company ownership with a dotted line to General Managers at each operating company. You are the marketing department — and you will be expected to act like it. The business currently operates primarily through relationship and referral-driven growth; your role is to build a
professional, measurable digital marketing presence without displacing that culture.
KEY RESPONSIBILITIES- Brand Management & Standards• Audit, enhance, and enforce brand standards across all four operating companies and the parent brand.
• Develop brand guidelines governing logo usage, typography, color, tone of voice, and visual identity across all touchpoints — digital, print, signage, and beyond
• Ensure consistency in how each operating company presents itself in the market while preserving individual brand identity where appropriate
- Website Management• Own and manage all company websites across the portfolio
• Conduct structured content and design refreshes twice per year per company, ensuring accuracy, visual quality, and SEO alignment
• Identify and implement ongoing improvements to site performance, user experience, and conversion optimization
- Digital Marketing & Paid Media• Build and manage SEO and SEM strategies from the ground up across all operating companies
• Launch, manage, and optimize paid search campaigns (Google Ads) and targeted digital social advertising (Meta, LinkedIn, and relevant platforms)
• Develop a structured budget proposal framework for digital spend, present options to ownership, and track and report ROI on all paid activity
• Transition the business from ad hoc marketing approvals to a structured, measurable digital
marketing program
- Social Media Management• Own all social media channels across the company and operating companies — content creation, scheduling, posting, community management, and reporting
• Leverage enterprise-grade, security-compliant social media management tools to manage multi- brand publishing efficiently
• Develop a consistent content calendar reflecting each company's identity, services, and Northern Michigan market presence
• Produce original content including copywriting, graphics, and video where appropriate — using only properly licensed assets and tools
• Report regularly on social media performance metrics, audience growth, and engagement trends
- Content Development• Write and produce marketing content independently — website copy, social posts, company profiles, case studies, and promotional materials
• Ensure all content reflects a B2B tone appropriate for construction, infrastructure, and trades audiences
• Source and manage freelance designers, photographers, or videographers as needed to supplement in-house production
- Lead Generation & Market Presence• Develop and execute strategies to introduce digital lead generation alongside the existing relationship-driven growth model
• Maintain and strengthen the company's local market presence throughout Northern Michigan
• Identify partnerships, trade associations, directories, and local channels that support brand visibility and new business development
- Budget & Reporting• Develop annual and campaign-level marketing budget proposals for ownership approval
• Track all marketing spend against results, presenting clear ROI analysis
• Maintain a reporting dashboard covering SEO rankings, website traffic, paid media performance, and social media metrics
QUALIFICATIONS
- Required• Minimum 4 years of solid, hands-on marketing experience with demonstrated breadth across brand, digital, content, and social
• B2B marketing experience — ideally in construction, trades, manufacturing, infrastructure, or a related industry
• Proven ability to execute independently without a team or agency infrastructure beneath them
• Strong copywriting and content creation skills — equally capable of writing a professional website service page and a compelling LinkedIn post
• Proficiency with enterprise-grade, security-compliant marketing tools for social media management, graphic design, and digital advertising
• Strict use of properly licensed digital assets in all produced materials
• Exceptional written and spoken English — you will represent the brand voice externally and communicate daily with U.S. leadership
• Strong analytical capability — comfortable reading performance data and translating it into actionable decisions
- Preferred• Experience managing marketing for multi-brand or multi-entity organizations
• Background in local and regional market strategy, particularly in smaller or rural U.S. markets
• Experience building a marketing function from a limited baseline
• Familiarity with CRM or marketing automation platforms (HubSpot, Mailchimp, or similar)
Work Conditions: - Location: Argentina
- Job Type: Hybrid (office near the Obelisco - Microcentro)
- Work Schedule: Monday - Friday, 9am - 6pm EST
- Employment Type: Full-time (40 hours per week)
