Sales CRM Operations Specialist (Backoffice)

Sales CRM Operations Specialist (Backoffice)

Full Time Employee
Strong Support Team

Job Summary

This role is responsible for supporting the sales team through administration, CRM management, proposal coordination, client follow-up processes, etc.

Job Description

This role is responsible for supporting the sales team through administration, CRM management, proposal coordination, client follow-up processes, reporting, and workflow management.
The successful candidate will help create structure, consistency, and visibility within the sales process while reducing administrative workload for the sales team.
This is not a direct sales or cold-calling role. The primary focus is:
  • Sales operations
  • CRM administration
  • Proposal coordination
  • Process improvement
  • Reporting
  • Client communication support
Key Objectives
The successful candidate will help Radiant Sole:
  • Improve sales process consistency
  • Improve CRM accuracy and visibility
  • Increase proposal turnaround speed
  • Ensure consistent client follow-up
  • Reduce administrative burden on sales staff
  • Improve reporting and forecasting visibility
  • Build scalable sales systems and workflows
Core ResponsibilitiesCRM & Pipeline Management
  • Maintain and manage Pipedrive CRM
  • Create and update leads, opportunities, and contacts
  • Ensure pipeline information remains accurate and up to date
  • Monitor opportunity progression through sales stages
  • Track sales activities and follow-up requirements
  • Maintain CRM data integrity
  • Produce sales pipeline reports and dashboards
Proposal & Estimating Support
  • Prepare proposal documents and templates
  • Coordinate proposal revisions and updates
  • Gather information required for estimating and quoting
  • Assist with quantity take-offs and project information collection
  • Maintain proposal libraries and template databases
  • Track proposal status from issue through to approval
Client Follow-Up & Coordination
  • Schedule follow-up activities
  • Monitor outstanding proposals and opportunities
  • Assist with client communication
  • Coordinate with internal team - meetings, site visits, and appointments
  • Ensure follow-up actions are completed
  • Help maintain a professional and responsive client experience
Sales Administration
  • Support day-to-day sales administration
  • Maintain project and sales documentation
  • Organize electronic files and records
  • Assist with sales reporting and performance tracking
  • Prepare meeting agendas and action items
  • Assist with client onboarding processes
  • Support the handoff of projects from sales to operations
Process Improvement & Systems Development
  • Assist in documenting sales processes and SOPs
  • Improve CRM utilization and consistency
  • Identify workflow improvements and automation opportunities
  • Support implementation of sales tools and systems
  • Assist with integration between CRM and operational software platforms
Client Experience Support
  • Support client database management
  • Assist with client communications
  • Support referral and relationship-building initiatives
  • Help improve overall client engagement processes
Required Skills & Experience
Essential
  • Excellent written and spoken English
  • Strong organizational and administrative skills
  • CRM experience (Pipedrive preferred)
  • Microsoft 365 proficiency
  • Strong attention to detail
  • Process-oriented mindset
  • Ability to work independently
  • Strong time management skills
  • Experience supporting a sales or business development team 
Preferred
  • Construction industry experience
  • Estimating support experience
  • Proposal coordination experience
  • Project management software experience
  • Sales operations or revenue operations experience
Personal Attributes
We are looking for someone who is:
  • Highly organized and detail-oriented
  • Reliable and proactive
  • Process-driven and tech-savvy
  • A strong communicator, comfortable working remotely
  • Comfortable identifying inefficiencies and suggesting improvements
  • Able to keep multiple priorities moving simultaneously
Key Performance Indicators (KPIs)
CRM & Pipeline Management
  • CRM accuracy
  • Pipeline reporting accuracy
  • Opportunity update compliance
Proposal Coordination
  • Proposal turnaround time
  • Proposal tracking accuracy
  • Template consistency
Client Follow-Up
  • Follow-up completion rate
  • Outstanding opportunity management
  • Client response times
Administration
  • Documentation accuracy
  • Reporting completion
  • Meeting / action item completion
Process Improvement
  • SOP creation and maintenance
  • Workflow improvements implemented
  • Automation opportunities identified
  • Overall sales process efficiency improvements
Future Growth Opportunities
This role may develop into:
  • Senior Sales Operations Coordinator
  • Revenue Operations (RevOps) Coordinator
  • Business Operations Coordinator
  • Client Success Coordinator
  • Sales Manager
Ideal Candidate Profile
We are not looking for a traditional salesperson. We are looking for someone who enjoys:
  • Building structure and managing systems
  • Coordinating processes and maintaining CRM accuracy
  • Supporting a high-performing sales team
  • Improving workflows and creating operational efficiency
The ideal candidate thrives in organized environments and enjoys making processes run smoothly behind the scenes.

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