Job Description
Company Description
Outsourced.ph is a leading ISO certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.
We are on the hunt for a dedicated Senior Analyst in Data & Analytics! This role is pivotal for those who have a passion for diving deep into omnichannel media analytics, uncovering insights in market trends, competition, consumer behavior, and campaign effectiveness. We seek someone with a robust background in marketing analytics across diverse channels and a sharp understanding of how to map out KPIs throughout the purchase funnel. A specialist who is not just familiar but proficient with rules-based attribution models and has a knack for SQL to navigate complex databases. In this fast-paced role, you'll be at the intersection of data and strategic decision-making, working alongside varied teams to craft bespoke analytics solutions for our clients. Responsibilities: - Data Visualization Platform Management: Oversee API connections, data models, and establish best practices for data visualization.
- Strategic KPI Definition: Develop and refine KPIs, metrics, and data collection strategies aligned with campaign goals.
- Analytics and Reporting: Lead the development of analytics and reporting processes, execute data visualization projects, and serve as a bridge between account teams and technical resources.
- Deep Dives and Optimization: Conduct analytical reviews and offer optimization recommendations for omnichannel campaigns.
- Testing and Learning: Design and execute A/B testing, embracing continuous learning and adaptation to new concepts and techniques.
- Professional Growth: A commitment to supporting team members, emotional maturity in interactions, and an eagerness to absorb new ideas and innovate.
- Leadership: Mentorship of junior analysts and management of client engagements.
- This role is crafted for individuals who are not just analysts but thinkers, strategizers, and innovators ready to contribute to our clients' success through insightful data analysis and strategic recommendations. If you're ready to take on this challenge and help shape the future of analytics, we want to hear from you.
Qualifications:
- Experience: At least 4-5+ years in a professional setting, with 2+ years in client-centric environments like ad agencies.
- Paid Media Ecosystem Knowledge: Deep understanding of customer journeys, marketing funnels, and audience retargeting strategies.
- Analytical Prowess: A solid analytics background with a focus on campaign performance. Experience with A/B, MVT, and other testing methods is highly valued.
- Data Visualization Mastery: 2+ years of experience with tools like Tableau or Power BI, designing insightful dashboards for diverse stakeholders.
- Web Analytics Proficiency: Skilled in leveraging web analytics platforms to dissect conversion paths and market impact.
- Comprehensive Analysis Skills: Capable of conducting ROI analysis, offering optimization recommendations, and providing insights across digital and traditional media.
- Technical Expertise: Proficiency in SQL is a must, alongside familiarity with programming languages such as Python or R.
- Problem-Solving Ability: Competent in identifying and resolving data discrepancies.
- Brand Impact Awareness: Knowledgeable about measuring brand impact.
- Reporting Automation Experience: Skilled in streamlining reporting processes.
- Collaboration and Management: Proven track record of managing projects through collaboration with internal and external teams.
- Interpersonal Skills: Ability to interact effectively with a wide range of personalities, maintaining diplomacy and detail orientation in a high-speed environment.
Work set-up: Work from home (w/ equipment provided)
Work schedule: Monday - Friday, 11PM - 8AM
By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.
