Why Colombia and Argentina are Leading the Way in Remote Nearshore Talent for US Companies
Offshore staffing in Latin America (LATAM) has shifted from a cost-saving tactic to a strategic growth move for US companies. With closer time zones, strong English proficiency, and growing talent pools, LATAM offers a compelling alternative to outsourcing hubs in Asia or Eastern Europe.
For companies seeking reliable, skilled professionals without the complexity of offshore time gaps or cultural barriers, Colombia and Argentina stand out. Both countries provide access to high-quality talent across support, development, creative, and admin roles at competitive rates.
In this guide, we’ll cover why outsourcing to LATAM is a strategic decision for your business, where Colombia and Argentina add the most value, and how to build a high-performing remote team that aligns with your US operations.
Why offshore staffing in LATAM makes business sense
If you’re considering offshore solutions, here’s why more US companies are choosing to hire offshore staff in Latin America:
Nearshore collaboration with real-time alignment
Unlike teams in Asia or Eastern Europe, LATAM professionals operate in time zones just 1–3 hours behind most US cities. This makes real-time communication and project alignment seamless. This is ideal for agile teams, support roles, and fast-moving operations.
Up to 70% cost savings without compromising quality
You can reduce labour and overhead costs significantly by hiring professionals in LATAM, where minimum wages range from USD 200 to 400 per month. Even skilled talent in IT, marketing, or support roles can cost far less than US equivalents, without sacrificing output or reliability.
A deep, educated talent pool with strong English skills
LATAM countries invest heavily in education and vocational training, particularly in tech and business fields. Major cities like Bogotá, Medellín, and Buenos Aires have become talent hubs, offering access to university-educated professionals who speak fluent English and understand Western work standards.
Cultural fit and shared business values
Many LATAM professionals have worked with North American teams before and bring a collaborative, adaptable mindset. This cultural compatibility shortens ramp-up time and improves day-to-day communication across distributed teams.
Growing infrastructure and digital readiness
Governments across LATAM continue to invest in digital infrastructure, remote work enablement, and tech training. Programs like Colombia’s Vive Digital and Argentina’s public–private tech accelerators help ensure the region stays competitive and future-ready.
Best LATAM countries for nearshore outsourcing
Before we dive deeper, let’s briefly compare the leading countries for offshore outsourcing in Latin America. Use this as a reference when deciding where to build your LATAM remote team, where each country brings different advantages depending on your business needs.
Country
Strengths
Common Roles Hired
Colombia
BPO, IT support, virtual assistance
Customer support, back-end dev, admin
Argentina
Creative services, bilingual professionals
Design, full-stack dev, content marketing
Mexico
Tech and contact centres
Customer support, software engineers
Brazil
Large-scale dev market, Portuguese-speaking
Data science, AI, infrastructure
Chile
Stable tech ecosystem
Software development, fintech support
Note: This comparison is based on general market trends and may not reflect real-time conditions. We recommend verifying with local experts or partners before making hiring decisions.
Table 1. A quick comparison of the top LATAM countries for outsourcing.
If you’re deciding where to hire remote staff in Latin America, Colombia and Argentina often stand out for their balance of talent, affordability, and business readiness.
Colombia: A fast-growing BPO and tech destination
Colombia has quickly become a preferred destination for offshore staffing in LATAM, thanks to a strong foundation in customer service, administrative support, and an expanding tech talent pipeline.
What makes Colombia a strong fit?
High levels of bilingualism, especially in Bogotá and Medellín.
Government support for tech education and outsourcing.
Competitive salaries and strong internet infrastructure.
Popular roles to hire in Colombia:
Customer support and service agents
QA testers and junior to mid-level developers
Executive assistants and virtual admins
If you’re looking to hire remote staff in Colombia, it’s a safe starting point, especially for support-heavy teams.
Further reading
Why Colombia Is a Strategic Hub For Offshore Staff Outsourcing
Argentina: A hub for developers and creative talent
Argentina is known for its exceptional education system and vibrant tech and design industries. For companies needing product builders and brand storytellers, Argentina delivers.
Why consider Argentina?
Among the highest English proficiency levels in LATAM.
Established remote work culture and talent base.
Strong cost advantage due to favourable currency exchange.
Top roles in Argentina include:
Full-stack and front-end developers
Graphic designers, content writers, and video editors
Bilingual marketers and community managers.
If you want to hire remote staff in Argentina, the country offers versatile, scalable talent across both technical and creative functions.
Note: This comparison is based on general market trends and may not reflect real-time conditions. We recommend verifying with local experts or partners before making hiring decisions.
Table 2: A practical comparison of Colombia and Argentina for US companies hiring offshore staff in LATAM.
How to get started with your LATAM nearshore strategy
Moving into offshore staffing in LATAM doesn’t need to be complex, but it does require a clear strategy. Whether you’re hiring offshore for the first time or expanding an existing remote team, this framework will help you get started with confidence.
Start smart, scale smart.
Launch with a pilot team of 2–5 people. This lets you test cross-border collaboration, refine workflows, and understand the talent landscape without overcommitting. Focus on one or two functions where offshore support can deliver a quick, visible impact.
Tip: Choose roles with clear outputs and measurable KPIs to track early success.
Choose the right country for the right roles.
Every LATAM country brings different strengths. Align your hiring needs with each country’s talent profile. Don’t force a fit.
Think function-first: Do you need 24/7 customer support, fast dev cycles, or bilingual content? Your answer should guide where you hire.
Work with a trusted offshore partner.
A reliable offshore staffing partner reduces hiring risk, ensures compliance, and speeds up access to talent. Choose providers with in-country teams in Colombia and Argentina who can manage recruitment, payroll, and local onboarding.
Invest in onboarding and team integration.
Your offshore team is part of your brand, not an add-on. Provide structured onboarding, the right tools, and clear expectations. Share your company culture early to build alignment.
Bridge the gap: Use tools like Slack, Notion, and Asana, and schedule regular check-ins to stay connected.
Measure early and often.
What gets measured gets managed. Set KPIs and benchmarks from day one. Regularly track productivity, engagement, and deliverables. Early data helps you course-correct and builds trust across your global team.
Build your offshore team in Colombia and Argentina
More US companies now choose LATAM to scale their teams strategically. With aligned time zones, strong English proficiency, and deep talent pools, Colombia and Argentina deliver reliable, cost-effective nearshore staffing solutions.
When you align your hiring strategy with each country’s strengths, you build a remote team that performs and integrates seamlessly with your US operations.
Outsourced connects businesses with the top 1% of talent from the Philippines, Colombia, India, Vietnam, Malaysia, and Argentina. With more than a decade of experience, we support over 300 global clients by building scalable offshore teams that drive performance and sustainable growth.
Our workforce of 1,000+ professionals, backed by 100+ dedicated support staff, delivers tailored outsourcing solutions across IT, software development, engineering, digital design, marketing, finance, administration, and back-office operations. We blend cost efficiency with consistent quality to meet the evolving needs of modern businesses.
Discover how Outsourced can enhance your operational capabilities and set new standards of excellence for your business at https://outsourced.co/.
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